Sakura Restaurant Identity

Sakura is a Chinese and Japanese restaurant located in Chinatown, Philadelphia. I redesigned their identity, which includes logo, stationery and menu.

With the restaurant atmosphere itself being modern, I created this identity to be modern, yet also with traditional elements of Chinese and Japanese culture. 

"Sakura" means cherry blossom in Japanese, thus the pink and green color palette and the petal alongside the stacked typography alluding to Chinese and Japanese traditional writing. The typography for the logo was hand done inspired by Japanese hiragana characters.